SEO Title Tag Best Practices: How to Write Titles That Get Clicks

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Title tags play a crucial role in your website’s SEO. They are the first thing users see when they search for your website on Google, and they greatly influence whether or not they click on your link.

To create an effective title tag, it should be descriptive, relevant to your page’s content, and contain keywords that people are likely to search for. It’s important to keep it concise and easy to understand for users.

In this article, we’ll dive into the best practices for crafting SEO title tags. We’ll also provide examples of both good and bad title tags to give you a clear understanding of what works and what doesn’t.

What exactly is an SEO Title Tag?

An SEO title tag is a short snippet of text that appears below your website’s URL in search engine results pages (SERPs). Its purpose is to describe your page’s content and entice users to click on your link.

The title tag carries significant weight in determining your website’s ranking in SERPs. A well-crafted title tag can help attract more visitors to your website and improve your overall SEO performance.

Tips for Writing a Great SEO Title Tag

To write an effective SEO title tag, consider implementing the following strategies:

  1. Use keywords that are commonly searched for.
  2. Keep your title tag concise and straight to the point.
  3. Include a compelling call to action.
  4. Ensure your title tag is unique.
  5. Experiment with different title tags to identify what works best for you.

Incorporating Keywords in Your Title Tag

When constructing your title tag, it’s essential to include relevant keywords that users frequently search for. This will enhance your website’s visibility and ranking for those specific keywords.

When selecting keywords for your title tag, keep these factors in mind:

  • Relevance: Choose keywords that accurately represent your page’s content.
  • Search volume: Opt for keywords with a high search volume, indicating a significant number of people searching for them.
  • Competition: Select keywords with low competition to increase your chances of ranking well.

Keeping Your Title Tag Concise

Remember to keep your title tag short and easily readable. Users are more likely to click on titles that are concise and to the point.

The ideal length for a title tag is around 60 characters. However, you can go up to 70 characters if necessary. Any title tag exceeding 70 characters will be truncated in the SERPs.

Making Your Title Tag Unique

It’s crucial to avoid using the same title tag for multiple pages on your website. Each page should have a unique title tag to maintain its value.

Using identical title tags across multiple pages will dilute their significance. Google won’t be able to determine which page is most relevant to a given search query.

Testing Different Title Tags

The best way to identify the most effective title tag for your website is by conducting tests using tools like Google Analytics.

With Google Analytics, you can track the number of clicks each title tag receives. This data will help you determine which title tag is driving the most traffic to your website.


The title tag holds great importance in your website’s SEO strategy. By following the tips in this article, you’ll be able to create compelling title tags that improve your SERP ranking and attract more visitors.

Here are some additional tips to keep in mind:

  • Use a descriptive title tag that accurately represents your page’s content.
  • Incorporate relevant keywords but avoid overstuffing your title tag.
  • Keep your title tag concise and straightforward.
  • Include a strong call to action.