Penguin 4.0 Rollout – How It Will Change The SEO Playing Field

Penguin 4 Realtime Algorithm Update

It has been a couple of weeks since Google has announced the Real-time Penguin (more popularly known as Penguin 4.0). Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.  Your links are now evaluated shortly after every crawl. You might not have to worry that…


5 Things To Remember To Ensure That Your SEO Campaign Is Bound For Success

5-secrets-to-seo-success

(Last Updated September 26, 2016) It’s been over a year since I have written something new. I have been busy recovering from a serious injury for the past year and I temporarily took a break from work and writing. Now that I am back, I looked around my old posts and thought that instead of…


The Cult of Link Building and Why it Should Stop

Why Linkbuilding is Bad

A Notice to Link Builders I might raise a few eyebrows with this post, but I am just being honest. This post is a message to allegedly “white-hat” SEO companies that still do SEO like it’s 2005. I don’t hate link builders, as a matter of fact, I love you all! Now, let’s proceed. Google’s…